Trademark

You use the word “escalator” every day without thinking twice. But did you know it was once a registered trademark? The same goes for aspirin, cellophane, and even the Walkman. These were once powerful brand names that eventually slipped into everyday language and, with that, lost their legal protection entirely.…

Most Qatar startup founders think about trademark registration when they are ready to file. The smarter founders think about trademark strategy before they name the business. That shift in thinking, from registration as a task to trademark as a strategic asset, is what separates brands that scale from those that…

The Qatar Trademark Law allows you to register a single colour or combination of colours, provided it is distinctive, identifies your brand, and is not merely descriptive or functional. Registration is filed with the Ministry of Commerce and Industry (MOCI) of Qatar. Colour is one of the most powerful branding…